Tools & Skillset


Introduction

Sebagai seorang Digital Strategist dengan latar belakang engineering dan pengalaman di berbagai sektor industri, saya terbiasa menggunakan berbagai tools untuk mendesain strategi kampanye yang efektif, berbasis data, dan dapat dikembangkan secara berkelanjutan.

[EN]

As a Digital Strategist with an engineering background and cross-industry experience, I utilize a range of tools to craft effective, data-driven, and scalable campaign strategies.


📊 Performance & Analytics Tools

Tools yang saya gunakan untuk menganalisis performa kampanye dan perilaku audiens:

[EN]

Tools I use to analyze campaign performance and audience behavior:

🔍 Web Analytics & Tracking

  • Google Analytics 4 (GA4) – advanced event-based user tracking
  • Google Search Console – organic keyword & technical health monitoring
  • Meta Ads Reporting Tools – campaign breakdown across placements & objectives

📈 Keyword & SEO Analysis

  • Google Keyword Planner – search volume & CPC benchmarking
  • Semrush – competitor benchmarking, keyword gap, SEO audit
  • Moz – domain authority, link profile & on-page insights
  • Ubersuggest (optional tool) – simplified SEO snapshot (for client-facing use)
  • Website SEO Checker – for real-time technical SEO auditing

📊 Competitive & Social Intelligence

  • Socialblade – social growth analysis, especially for influencer/client monitoring
  • SimilarWeb (optional) – market share and traffic source intel
  • BuzzSumo (optional) – content performance & influencer monitoring

📂 Spreadsheet & Data Management

  • Microsoft Excel – formula logic, pivot tables, VLOOKUP/XLOOKUP
  • Google Sheets – live dashboard building, team collaboration


📣 Ads & Media Buying Platforms

Platform utama untuk perencanaan, eksekusi, dan optimasi campaign berbayar:

[EN]

Primary platforms for planning, executing, and optimizing paid campaigns:

  • Meta Ads (Facebook & Instagram)
  • Google Ads (Search, Display, YouTube)
  • TikTok Ads (Note: currently in active exploration phase)


✍️ Content & Copy Development

Tools untuk mendukung ideation, penulisan, dan pengembangan konten kreatif:

[EN]

Tools that support ideation, writing, and creative content development:

  • Google Keep – Quick idea capture, to-do lists, and campaign notes across devices.
  • Google Docs & Slides – For collaborative deck creation, briefs, and campaign planning.
  • Google Sheets – Budget tracking, briefs, editorial plan, data collaboration, and campaign monitoring.
  • Google Calendar – Timeline management & task scheduling.
  • ChatGPT – AI-assisted ideation & brainstorming


🎨 Visual & Asset Design

Digunakan untuk kolaborasi desain, revisi layout, dan produksi aset visual:

[EN]

Used for design collaboration, layout revisions, and visual asset production:

  • Adobe Illustrator
  • Canva
  • Figma (basic UI layout review)
  • CapCut (short-form content editing)
  • Adobe Premiere (basic editing)


Core Skillset

Kemampuan utama yang mendukung peran saya dalam menyusun dan menjalankan strategi digital secara menyeluruh:

[EN]

Core capabilities that support my role in building and executing comprehensive digital strategies:

Strategic & Technical

  • Campaign Planning & Funnel Mapping
  • Performance Forecasting & Optimization
  • Data Interpretation & Reporting
  • A/B Testing & Creative Experimentation
  • SEO/SEM & Paid Social Tactics


Soft Skills

  • Cross-functional Collaboration
  • Clear & Concise Communication
  • Project & Timeline Management
  • Leadership & Mentorship
  • Problem Solving